Social media optimizes for attention, not user intent.
Feed Filter is the user-owned control layer for algorithmic feeds. It shows who and what is degrading your feed, then helps clean it up automatically.
5.7B
global
social
media
users
13% | 740M
39.5% | 290M
75M
unsatisfied with filtering information (TAM)
English-speaking & highly unmet (SAM)
severe early-adopter segment (SOM)
Based on primary market research of 8,178 users (Q4, 2025), this severe segment uses social media regularly, has high unmet need around filtering information, speaks English, and is willing to pay at least $5/month.
Augmented with weekly qualitative customer feedback interviews and iteration.
Early traction: 626 email signups, 559 social handles submitted, 5 paid customers, and 133,000+ social posts processed across the current product and earlier prototypes.
Last month, visitor-to-free-report conversion improved roughly 5×.
What it does
The wedge is a feed audit. Users enter a social handle, choose a platform, and get a preview report showing repeat offenders, clickbait and ragebait patterns, misleading claims, low-value promotional content, and words or topics to mute.
Users can pay to unlock the full cleanup report. The next layer is automatic feed cleanup through one-click mute, block, and unfollow; recurring audits; and real-time filtering in the app and browser extension.
Unmatched competitive differentiation
Timeline
Built
FeedFilter.com live and charging
Handle-based feed audit
Paid report unlocks
AI content classification pipeline
133,000+ posts processed
Browser extension prototype
iOS TestFlight prototype
Real-time filtering beta
Now
Improve handle-submit → valid report completion
Improve checkout → paid conversion
Launch subscription cleanup product
Next
One-click bulk mute/block/unfollow
Recurring audits
Real-time filtering app
Cross-platform feed control
Founder
Ted Thayer
Repeat technical founder
Former space scientist — LASP, CU Boulder
BS Engineering Physics · MS Product Design
3.5 yrs B2B unmet-needs research
Founder network
Ted has built alongside communities like PlebLab and buildspace, where early product ideas were pressure-tested with other founders and builders.