Social media can’t serve users’ goals
5.7B
global
social
media
users
13% | 740M
39.5% | 290M
75M
unsatisfied with filtering information (TAM)
English-speaking & highly unmet (SAM)
26% willing to pay on served platforms (SOM)
Based on primary market research of 8,178 users conducted Q4, 2025.
Augmented with weekly qualitative customer feedback interviews and iteration.
Early traction to date: 37 users, 3 paid users, and over 21,000 posts analyzed.
Unmatched competitive differentiation
Timeline
Built
Chrome extension — X + Instagram
AI content classification engine
Feed audit dashboard
>5% website conversion
Mobile app (beta)
Self-hosted distributed AI infrastructure
Next
Repeat-offender engine — #1 requested feature
YouTube extension
Mobile full release
Founder
Ted Thayer
2× venture-backed founder
Space scientist — LASP, CU Boulder
BS Engineering Physics · MS Product Design
3.5 yrs B2B innovation consulting
