Social media optimizes for attention, not user intent.
Feed Filter is the user-owned control layer for algorithmic feeds. It shows who and what is degrading your feed, then helps clean it up automatically.
5.7B
global
social
media
users
13% | 740M
39.5% | 290M
75M
unsatisfied with filtering information (TAM)
English-speaking & highly unmet (SAM)
severe early-adopter segment (SOM)
Based on primary market research of 8,178 users (Q4, 2025), this severe segment uses social media regularly, has high unmet need around filtering information, speaks English, and is willing to pay at least $5/month.
Augmented with weekly qualitative customer feedback interviews and iteration.
Early traction: 2,445 handles submitted, 306,986 profiles touched, 59,380 accounts deeply analyzed, 137,817 post analyses run, and 271,555 media artifacts processed across the current product and earlier prototypes.
Last month, visitor-to-free-report conversion improved roughly 5×.
What it does
Feed Filter runs a semantic classification layer across social platforms. Users enter a handle and receive an audit showing repeat offenders, clickbait, ragebait, misleading claims, and low-value promotional content. The same pipeline powers feed filtering, audience mapping, and content production workflows.
01 — Feed Intelligence Layer
- Real-time classification across X, Instagram, TikTok, and YouTube.
- Filters repeat offenders and low-intent content.
- Delivers curated feeds and recurring audits.
- 133K+ posts classified in production.
02 — Audience Growth
- Maps attention surfaces at scale for brands and creators.
- Identifies distribution nodes, narrative emergence, and competitive signals.
- Powers outreach and content strategy beyond keyword or follower tools.
03 — Production Velocity
- Feeds research, scripting, repurposing, and distribution systems.
- Reduces time-to-publish for YouTube and short-form content.
- Integrates with E2E video editing and performance workflows.
- Supports high-volume content operations.
Unmatched competitive differentiation
Timeline
Built
FeedFilter.com live and charging
Handle-based feed audit
Paid report unlocks
AI content classification pipeline
137,817 post analyses run
Browser extension prototype
iOS TestFlight prototype
Real-time filtering beta
Now
Improve handle-submit → valid report completion
Improve checkout → paid conversion
Launch subscription cleanup product
Next
One-click bulk mute/block/unfollow
Recurring audits
Real-time filtering app
Cross-platform feed control
Founder
Ted Thayer
Repeat technical founder
Former space scientist — LASP, CU Boulder
BS Engineering Physics · MS Product Design
3.5 yrs B2B unmet-needs research
Supported by
