The algorithm came between people I loved.

Social media companies decide what fills your feed by predicting what will keep you watching. Feed Filter lets you make that decision.

I mean the headline literally. A few years ago, conflict fueled by social media helped create a rift between my sister and me. Things that felt urgent on a screen became personal in real life. I stopped seeing the problem as “bad content” and began to see how little control we had over what reached us.

Then I noticed what the feed was doing to me. I'd open Twitter to check one thing and look up forty minutes later, upset about subjects that had not crossed my mind beforehand. Over time, I became worse at assuming that people around me were acting in good faith. I called it staying informed, even as it changed how I treated people.

I tried the controls the apps gave me. I muted accounts, clicked “not interested,” and blocked the worst ones. The feed would improve for a day or two, then different accounts would bring back slightly repackaged versions of the same material.

That experience changed how I thought about willpower. The available tools could remove one post or account at a time, while the same kind of content kept returning. Keeping the feed usable had become a daily maintenance job.

Why the same material keeps coming back

Strong reactions drive engagement, which increases time in the app and creates more ad inventory. The business model rewards the time you spend there regardless of how you feel when you leave.

Giving people stronger controls could reduce that time. Mute, block, and “see less often” can remove individual items, but they leave users to repeat the cleanup whenever another account posts the same kind of material.

Before we built the next version, we fielded a US-national survey of daily scrollers. 771 people completed it reliably. The single strongest signal: 89% wanted the tool to catch repeat offenders automatically, a capability their platforms don't provide. The seven findings, including why blocking “comes back,” are written up in the survey results.

How Feed Filter works

Feed Filter starts with a handle-based feed audit. You enter your social handle, choose a platform, and get a report showing who and what is degrading your feed: repeat offenders, clickbait and ragebait patterns, misleading claims, low-value promotional content, and words or topics to mute.

The report shows what is happening before asking you to install or configure anything.

From there, one-click mute, block, and unfollow actions help with cleanup. Recurring audits and real-time filtering are available through the app and browser extension.

I can't undo what happened to my family. I can give you more say over what reaches you, so your feed follows rules you chose.

I made one decision early on that I won't compromise on: nobody can pay to change how an account is classified. Advertisers, partners, and large accounts all get evaluated by the same rules.

We never ask for your password or touch your private messages. Everything we check is content that's already publicly visible. And whatever your results show, they're yours. You decide whether anyone else sees them.

Feed Filter is live: 2,445 handles submitted, 306,986 profiles touched, 59,380 accounts deeply analyzed, 137,817 post analyses run, and 271,555 media artifacts processed across the current product and earlier prototypes.

I personally read every email. help@feedfilter.com